Even the best products don’t sell themselves. Everybody knows how much branding matters. That’s why there are marketing people. Some of the most important tools for the marketing people are the packaging and graphics that go along with the product. As product developers, we find it natural to work in this field as an extension of our industrial design work. No product is complete without the graphics that surround it and the packaging it comes in, and working on those aspects of the design is an obvious way to enhance the product’s expression. What it is all about is creating a coherent visual identity for the company and its products that makes both easily recognizable in a crowded marketplace. We believe that graphic identity should go hand in hand with product design to create a winning corporate image.